Blogging
Blogging
has become one of the most profitable jobs in Kenya today. Most blogs such as
Kenya Daily Post, Nairobi Wire are some of the emerging news channels that have
come to be followed by many Kenyans. They are getting into the league of Daily
Nation and Standard news blogs.
Moneywise,
they are said to be earning their owners over 20k per day –may be a bit on the
higher side though.
Academic Research
This is
the other sector that has taken university graduates by storm. They are failing
their exams as they help others succeed in theirs…quite ironical. However, this
is another field earning Kenyans good money.
Other Emerging Job Trends include
These are mostly used in internet marketing
3. Social Media Marketing
Companies and celebrities are hiring
IT savvy individuals to help in managing their twitter, facebook and other
social media accounts. Quite a profitable endeavor too.
4. Content Marketing
While this requires a bit of
technical knowledge, companies that are involved in this type of marketing
concentrate on giving their customers an added value. Digital marketing
professionals in Kenya are involved in
i.
Establishing problems and issues the
target audience faces,
ii.
Continuously creating new,
high-quality content that target audience values
iii.
Capturing attention of your target
audience for your great content
iv.
Measuring the success of your
content marketing campaign.
5. Landing Page Optimization
(LPO) is one part of a broader Internet marketing process
called conversion optimization, or conversion rate optimization (CRO), with the
goal of improving the percentage of visitors to the website that become sales
leads and customers. A landing page is a webpage that is displayed when a
potential customer clicks an advertisement or a search engine result link. This
webpage typically displays content that is a relevant extension of the
advertisement or link. LPO aims to provide page content and appearance that
makes the webpage more appealing to target audiences.
6. Inbound Marketing
Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by
producing interesting content.
Sharing is caring and inbound
marketing is about creating and sharing content with the world. By creating
content specifically designed to appeal to your dream customers, inbound
marketing attracts qualified prospects to your business and keeps them coming
back for more.
7. Web Analytics/ Google Analytics
Web analytics is the measurement, collection,
analysis and reporting of internet data for purposes of understanding and
optimizing web usage.
8. SEO
Search engine optimization (SEO) is the process
of affecting the visibility of a website or a web page in a search engine's
"natural" or un-paid ("organic") search results. In
general, the earlier (or higher ranked on the search results page), and more
frequently a site appears in the search results list, the more visitors it will
receive from the search engine's users. SEO may target different kinds of search,
including image search, local search, video search, academic search,
news search and industry-specific vertical search engines.
9. Conversion Rate Optimization
In internet marketing, conversion optimization, or conversion
rate optimization (CRO) is the method of creating an experience for a
website or landing page visitor with the goal of increasing the percentage of
visitors that convert into customers. It is also commonly referred to as CRO.
10. A/B Testing
A/B testing is a methodology in advertising of using randomized
experiments with two variants, A and B, which are the control and treatment in
the controlled experiment. Such experiments are commonly used in web
development and marketing, as well as in more traditional forms of advertising.
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