Top 10 Emerging Jobs in Kenya

Blogging

Blogging has become one of the most profitable jobs in Kenya today. Most blogs such as Kenya Daily Post, Nairobi Wire are some of the emerging news channels that have come to be followed by many Kenyans. They are getting into the league of Daily Nation and Standard news blogs.

Moneywise, they are said to be earning their owners over 20k per day –may be a bit on the higher side though.

Academic Research 

 

This is the other sector that has taken university graduates by storm. They are failing their exams as they help others succeed in theirs…quite ironical. However, this is another field earning Kenyans good money.

Other Emerging Job Trends include

These are mostly used in internet marketing

3.      Social Media Marketing

 

Companies and celebrities are hiring IT savvy individuals to help in managing their twitter, facebook and other social media accounts. Quite a profitable endeavor too.

4.      Content Marketing

 

While this requires a bit of technical knowledge, companies that are involved in this type of marketing concentrate on giving their customers an added value. Digital marketing professionals in Kenya are involved in

i.                    Establishing problems and issues the target audience faces,

ii.                  Continuously creating new, high-quality content that target audience values

iii.                Capturing attention of your target audience for your great content

iv.                Measuring the success of your content marketing campaign.

5.      Landing Page Optimization

 

(LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

6.      Inbound Marketing

 

Inbound marketing earns the attention of customers, makes the company easy to be found  and draws customers to the website by producing interesting content.

Sharing is caring and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound marketing attracts qualified prospects to your business and keeps them coming back for more.

7.      Web Analytics/ Google Analytics 

 

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

8.      SEO

 

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

9.      Conversion Rate Optimization

 

In internet marketing, conversion optimization, or conversion rate optimization (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers. It is also commonly referred to as CRO.

10.  A/B Testing

 

A/B testing is a methodology in advertising of using randomized experiments with two variants, A and B, which are the control and treatment in the controlled experiment. Such experiments are commonly used in web development and marketing, as well as in more traditional forms of advertising.

#1 Most Marketable Course in Kenya

Sometimes back, I was asked by a good friend of mine what course she should take, now that she has finished High School. Am a strong believer that you can be what you want to be if you work hard on it.

However, I came to realize that very few people in this country finish high School knowing what they want to do. Some career talks don’t help and at some point they are not taken seriously as they don’t have a step by step approach.

Well I did my research, and for any business to succeed in this century, it will have to embrace technology. ICT professionals will be in a better position, in fact, I dare say that ICT is a flagship course (something that any professional in any field should have) that will be required for businesses to remain relevant to customer needs.

Now, if you are in ICT SAP accreditation is paramount. Here is why,

There is a gap in SAP accredited professionals in the Kenyan market. Currently 70% of World platforms run on SAP. At least 10,000 professionals are needed annually yet Kenya produces less than 1 per cent of the needed workforce despite many local companies running on their systems. This creates the need for industries to employ expatriates, a substantive cost to the business.

To develop, Kenya will need to churn out more people with high-end skills. With a bigger skills capacity Kenya's economy will thrive as skills will not only be consumed internally but will be exported globally. Today, knowledge export is one of the thriving businesses in the outsourcing sector.

This is what ICT Board is advising Kenyans. Take note, Kenya needs a whooping 10,000 professionals every year. Companies are turning to expatriates for excellence.

As you consider taking such a course, remember that businesses don’t need SAP accredited graduates they need SAP accredited excellent graduates.

Unbreakable Laws of Money #3 Law of Expectation

This law states that whatever you expect with confidence becomes your own self-fulfilling prophecy. Just like a fortune teller, you predict what will happen to your life by the way you talk, think, and act. When you talk about a certain outcome of a situation, it most probably will happen that way. If you expect something positive to happen in your life, something positive will manifest. On the other hand, if you consistently expect something negative to happen into your life, you will not be disappointed.

It Has Been Proven

Through research, it has been found that most rich people expect to be rich and most successful people expect to be successful. Happy popular people were also found to expect to be happy and popular. It is important to note that your expectations are largely under your control. There is this fairly old adage that our greatest fear is that we are powerful beyond measure. To unleash this power you must confidently expect to achieve what you want. Expect the best of yourself.

A Starting Point

Imagine that you have unlimited abilities and that you can accomplish anything you put your mind to. Imagine that your future is only limited by your own imagination and that whatever you have accomplished up to now, is only a fraction of what you are capable of. Imagine that your greatest moments lie ahead and that whatever has happened to you up to now is merely a preparation for your greatness.

Unbreakable laws of Money #2 The Law of Belief

This law states that whatever you believe, with feelings, becomes your reality. Human beings act according to their beliefs. The beliefs you have about yourself determine what you do in your life. The set of beliefs you have act like filters. They screen out things that are inconsistent with your beliefs. As such, you do not believe what you see, but rather you see what you believe. People, therefore, tend to reject information that contradict what they believe whether or not the beliefs or prejudices are factual or not –this is especially true with regards to money.

Its Application in Financial Independence

The best belief you can have about yourself is that you are destined to be a great success financially. When you are absolutely convinced that you are a financial success in the making, you will engage in behaviors that will make it come true. However, most people have self-limiting beliefs. Such beliefs exist when you believe that you are limited in some way. The fact is there is nobody smarter or better than you. If somebody is doing better than you, is largely because he/she has developed his/her natural talents better than you. He/she has learnt the laws of cause and effect that affect her financial situation earlier than you. But whatever anyone has achieved, within reason, you can do the same; you just need to learn how.

A Question You Should Seek an Answer To

Most people who have taught this law always finish by asking; what is that one thing you would dare to dream if you knew you couldn’t fail? Know what it is and start doing something towards achieving it. This may include taking a course, reading some books, changing your job, or changing your location. Whatever it is, start doing it!