Why Internet Market is Important For Small Businesses in Kenya

For any business to grow, it requires to grow its market. Competing with the multinationals and other well established in Kenya in advertising in the traditional medium is difficult for small businesses, but with internet marketing, this is where they are able to compete with the big players in the market. The internet is like a market place, whoever shouts the loudest, gets people to come his way. Such basic aspect of marketing are not lost when it comes to internet market. So here are some of the important things you should have when you are in the market place.

1.       The Stall

 In traditional market place, traders compete for the best positioned stall, this is the same in online business where you are required to create the best domain name for your website –the website is your stall on the internet.

2.       Display

Traders will display their products in such a way that is attractive to the clients/customers. In online business, your website design determines whether clients will be willing to use it. This is why you should invest time and money in making a user friendly website. Further, a user friendly site ensures return customers, but this should be coupled with superb customer service while on the site.

3.       Advertising

For the traditional business in the market place, you will find somebody employed purposely to try and make people get into the shop or stall; am sure you have encountered those people telling you “karibu customer”. Now, this is where now the internet marketing comes in online business. For you to be effective in online business, you must be able to advertise your website to as many internet users as possible. This means advertising on social media, placing ads strategically, blogging about your products or services, writing informative articles about your site, and posting Press Releases about the products you are selling. This part of internet marketing is what many website owners have forgotten or have ignored hence making it difficult for them to be seen on the internet.

4.       Making the Deal

Now, after advertising creating a website with the best design and advertising, it comes to the most important part –making the deal. There has been several ways that this has been done. People are using Mpesa to pay for products and services offered online while others are using platforms such as