What Is an Online Business without a Lead Capture Page?

A lead capture page provides a summary of the services you provide and allows only potential customers onto your site. One of the benefits of having a lead capture page is that you are able to know the people who visited your site. As the name suggests, a lead capture page (LCP) is designed to capture your prospects’ contact information. You will get their name, email address, and phone number that you can use for follow up. Are we clear on what a Lead Capture is?

Well then, if we are, let’s talk about its importance on your online business or website. There are so many Kenyan businesses with websites but very few are reaping the full benefits of these sites in terms of monetary value. One of the reasons this happens is because they have no way of knowing who visited their website and what they were looking for; a LCP helps you to know who was on your website and what they were looking for. With a LCP you will establish real shop online where you communicate with your customers to know what is in demand and what you should stock.

To answer the topic question, I would first ask, how much does a closed business make? Nothing, right? The same thing with a business without a lead capture page, it makes no business sense to have visitors at your shop only to find it closed. An online business without a LCP is like a closed business. Waiting for clients to come at your shop call you to make a purchase; most probably they will go to the next shop. A LCP ensures that your clients leave a contact address with you that you can call to initiate a deal.

The beauty of marketing a website with a lead capture page is that you are able to measure the effectiveness of your advertising by the number of leads you capture. So the answer to the question “what is an online business without a landing page?” is, it is a closed business. A lead capture page is the “now open” sign on your online business. Therefore if any business in Kenya is to conduct its business online and reap all the benefits, it will require the use of lead capture pages. Most marketing managers, are looking for ways and means to incorporate internet marketing in their strategic marketing plan, LCP is a perfect way to start.