Mimi.co.ke: The New Online Shop That Will Change The Use of Internet in Kenya

Most people have been wondering when that time will come when the internet is fully taken advantage of in Kenya. Well, in my opinion that time has come and mimi.co.ke is the online shop that has done it. Started by an established entrepreneur Anthony Gichuru and his wife and media personality Julie Gichuru, mimi.co.ke has already taken the internet by storm. According to the founders, the online shop has generated remarkable sales in the almost two weeks it has been operational.

Mimi online shop is certainly a case study that will be used for other businesses that endeavor to conduct business online. As an online shop, Mimi.co.ke allows its customers to pay online for goods that are then delivered the next day to them at the location of their choice –talk about ease and efficiency!

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So you might be wondering what mimi.co.ke is selling online.

Mimi is a women’s and men’s shop online, it supplies retail and wholesale fashion cladding at a very affordable price and ensures that its online store fashion shop is well furnished with new merchandise every week. Apart from clothing, you will find shoes and other accessories that you can buy for Christmas.

The online clothing boutique has taken the hassle from clothes shopping for men and women. Further, preparation has already been made for the introduction of kid’s collection. With Christmas just around the corner, the shop couldn’t have come at a better moment. Now you can shop for your gifts online and send them directly to your friends, family, or your lover.

For me I can now start imagining a Kenya where I can do all things through the internet –with internet banking, internet payment procedures, internet jobs, internet dating, now internet shopping and specialized delivery, I think I will only need to go out for fun.

NO MORE HASSLE FOR ME!!!

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3 Important Tips to Writing High Quality Web Content that Will Be Read by Your Target Audience

After searching for what your clients are searching for on the internet, then comes the most important aspect of search engine marketing. While writing for the web is a critical process, very few people know what to and how to write it. Most SEO experts will tell you about giving your article a friendly tone; this is where most novices fail. A friendly tone does not mean you fail to provide high quality information, rather it is to provide quality information in a way internet users will find easy to read and understand. Let’s consider this scenario; I have a new product that I am calling Spidizor for branding and marketing purposes. This online marketing product is aimed at helping company websites rank high on search engines. But because introducing such a product to clients who are not familiar with internet marketing might be hard, I device a clever way to tell them about it. Instead of concentrating on my product, I will show you how you can write for the web with little dedication and a bit of research. The most important thing in this scenario is to make sure that I provide what I promised –a friendly way of writing web content that will effortlessly make people to read everything you write.

Establish the Target Audience

The first thing would be, to know your target audience. Once you know who you are writing for, then you decide on a tone. Every person who is reading online wants to have a credible source of information. For my case, if I am introducing Spidizor in the market, I need to be in internet marketing, have knowledge about how it is done and portray my ability to rank websites high on search engines despite the fact that people say there is no guarantee of getting the first position. To be believable I must portray my knowledge base, this can only be done through more writing on topical issues about internet marketing.

Write Interesting Articles

The second thing is to make your article interesting to read. You can only do this by dropping the sales pitch –leave that for your sales letter. On my case, I cannot tell the people who are reading this post to order Spidizor; this would amount to selling it to them and people who are looking for information hate it. You lack authority when you start selling your product in an article like this which is supposed to be informative about writing in a friendly tone. So make sure you stick to the title-promise –as a fact most article directories do not allow sales pitch on the articles. I recommend that you stick to thing that you know very well –you can even decide to talk about a personal experience. For me, I am talking about Spidizor –a product I personally developed for internet marketing and, is guaranteed to give high return on investment within a very short time.

Understand Your Niche Perfectly

The third thing you should ensure is that you understand your niche perfectly. This allows you to provide high quality and informative articles, written in a way that is easily understandable and relates to your readers issues. Do not clutter your article with official lingo and technical language –stick to your theme, be beneficial to the people who read your articles. If we are to go back to my case, where I want to introduce Spidizor as the new and most powerful internet marketing product in Kenya, it would be unwise for me to constantly talk about the product as the only sure way to rank high on search engines giving details about how I will use HTML tags, title tags, syntax, and other hard to understand terms used only by internet marketers. Instead, I would stick to the point and provide the information I want about the product in a way that is friendly and allows the reader to completely understand what is important when writing for the web. It is always important to note that writing for the web is always trickier than writing for book readers. It has been said that internet users read 25% slower hence it is advisable to devise ways to give your information in 25% percent less words. If used properly, these three tips will help you to write high quality articles while still giving information about your product.

The author is an internet marketing strategist and SEO expert at Simanmarketing.co.ke

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Email: info@simanmarketing.co.ke

Getting People to Your Website

This video shows some of the online marketing strategies you can use to boost your online presence. It will provide you with some information about capturing leads and how you can get more leads on the internet for your online marketing strategy in Kenya.

Social Media Marketing

Marketing industry in Kenya is catching up with the rest of the world as companies start to embrace the potential in social media marketing. However, many companies are not getting success on this field as their social marketing strategies flop. In their efforts to compete with large businesses in the country, small businesses are resulting to some unorthodox practices to get people to like their FanPage on facebook or follow them on twitter.

To succeed in social media marketing, small businesses has to understand that it is not about the number of likes or followers you have, rather, it is about the quality of likes and followers. As such, it is critical for any business to invest in building a reputation on social media through its social marketing campaign, rather than trying to get more likes.

What is Social Marketing?

Social marketing or social media marketing is the process of getting website traffic through social media websites. The aim of this type of marketing is to get people talking about your products in hope that the more they talk about it the more they are likely to buy it. To achieve this, social marketers should generate content that attracts and encourages social network users to share with their friends. Where a corporate message is shared among friends, it is more likely to have more impact than when it comes directly from the company. This builds trust and confidence in a company or brand, as its marketing takes the form of word of mouth resulting to earned media as opposed to paid media.

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Social Media and Marketing

Social media has been with us for a long time; however, it is only recently that its potential has been realized. It is a platform that is basically available to anyone with internet connection, hence making it the most popular and cheap way for companies to market their products and services. Social media has also influenced internal and external communications of many organizations. As more people join social networks, organizations are taking their marketing to where the people are, which has resulted in creation of new strategies to market products.

Marketing of any sort is aimed at making people aware of a company’s products and services –their benefits and usage. Therefore, when companies join social networks, they are looking for ways to use such media to market their products. Generating a good social media strategy is therefore critical, if any company is to integrate social media in its marketing.

Developing a Social Media Strategy

Social media strategy is meant to incorporate a company’s offline marketing strategy in social media sites. It is supposed to advance your marketing aims in such a way that it will be effective in social sites and blogs. An effective social marketing strategy will incorporate rich text media such as images, to effectively portray the company’s image. The strategy must ensure that customers and other stakeholders are participating in the conversation.

Social media marketers have realized that engagement is at the center of every successful social media campaign. When customers and other stakeholders are involved, they become part of the marketing department as every person on the social site is able to see the comments made. It is therefore important to keep your customers talking positively about your campaign on these sites.

Any strategy should be designed to succeed on twitter, facebook, blogs, LinkedIn, and YouTube. It is important to describe the message you want to deliver through those site and learning how best to write it or to deliver it on videos is critical.

Social Media Marketing Techniques

Targeting, Consumer’s Online Brand Related Activities (COBRAs) and Electronic Word of Mouth (eWoms) are the most effective techniques in social marketing. You can successively target your audience by analyzing the data provided by social site such as Facebook, twitter, and YouTube. These sites allow viewers to like or dislike certain comments, posts, tweets, or videos; helping campaign managers to accurately target what customers want.

COBRAs are used by advertisers to promote websites, products, or services by uploading pictures on sites such as facebook. These images should be well designed to carry the company’s message as they provide your clients with something they can relate with. Using eWOMs allow advertisers to get brand or company recommendations and appraisals through direct consumer-to-consumer conversation. These conversions can be in form of comments on COBRAs, posts, or tweets where customers engage each other. Effective social media campaign is therefore the effective use of these techniques.

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Tips on How to Rank Higher on Google

Most businesses in Kenya are now taking their marketing wars on the internet. This has necessitated the need for higher ranking of major search engines such as Google, Yahoo, and Bing. In the first decade of the 21 century, Kenyan businesses would have boasted of having online presence by simply having a website and an email address. However, this has changed and ranking are becoming important for web traffic. Website ranking on major search engines is the major function of SEO. As a result, Google has provided some insights on how to optimize your site for search engines.

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In its webmaster guidelines, Google has established that making pages that are primarily designed for users rather than search engines is of paramount importance in ranking higher. Most webmasters who are looking for higher ranking provide different information for search engines from what they provide for the users, this is a black hat practice called cloaking in the search marketing industry. The guidelines also stipulate that the content of the webpage should be information-rich and should be clearly and accurately described.

Google also advises that every page should be reachable from at least one static text link. Clear hierarchy and text links helps the webpage to rank higher on Google. Finally, URLs should be created from keywords.

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In a nutshell, websites should have the following

1.       Pages made for users not search engines

2.       Pages content should be informational

3.       Page should be reachable from static text link

4.       URLs should be made up of keywords

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When Internet Marketing Does Not Lead to Sales

Most businesses in Kenya are doing all they can to market themselves on the internet. However, if your internet marketing is giving you leads and getting people calling you to inquire about your services or products but little is happening in terms of sales, then there are a number of things that you might not be doing right. Here is a list of pitfalls that might be causing this.
1. Promising what you cannot deliver: double-cross as most people would call it is causing many businesses to fail in their e-commerce businesses. Most businesses marketing themselves on the internet are promising one thing on their ads, promotional materials, and demos, only for clients to find something different when they start talking business.
Solution: you can fix this by focusing and refining your marketing message. Provide specific info about the services and products you are selling.
2. Omitting the Phone Number: after doing all the marketing and posting your promotional and advertising materials online, forgetting to provide a phone number will kill your sales. Research has shown that more sales are made from clients who call than those who fill in online forms.
Solution: Put phone numbers everywhere. On the photos you post on the internet, on your website, fanpage on social media and everywhere else where you have promotional or advertising material.

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3. Lack of a Working System: the most important question you are supposed to ask yourself to know whether your system is working is –how are leads handled in your company? Have you assigned a specific person who is responsible?
Solution: The best way to deal with this is to invest in a system. Internet marketers and webmasters are able to provide cheap services that will ensure your leads are contacted immediately with the information they want. Investing in such a service provider might prove helpful for you.
4. Customer Service Representatives: to be successful on the internet requires that you have swift sales representatives. Delays in responding to emails or calls can cost you potential sales. You should make sure that all the leads that have signed up are contacted either by calling or through email.
Solution: enhance your sales skills and response time. The most effective way is to call every lead you get immediately.

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