When Internet Marketing Does Not Lead to Sales

Most businesses in Kenya are doing all they can to market themselves on the internet. However, if your internet marketing is giving you leads and getting people calling you to inquire about your services or products but little is happening in terms of sales, then there are a number of things that you might not be doing right. Here is a list of pitfalls that might be causing this.
1. Promising what you cannot deliver: double-cross as most people would call it is causing many businesses to fail in their e-commerce businesses. Most businesses marketing themselves on the internet are promising one thing on their ads, promotional materials, and demos, only for clients to find something different when they start talking business.
Solution: you can fix this by focusing and refining your marketing message. Provide specific info about the services and products you are selling.
2. Omitting the Phone Number: after doing all the marketing and posting your promotional and advertising materials online, forgetting to provide a phone number will kill your sales. Research has shown that more sales are made from clients who call than those who fill in online forms.
Solution: Put phone numbers everywhere. On the photos you post on the internet, on your website, fanpage on social media and everywhere else where you have promotional or advertising material.

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3. Lack of a Working System: the most important question you are supposed to ask yourself to know whether your system is working is –how are leads handled in your company? Have you assigned a specific person who is responsible?
Solution: The best way to deal with this is to invest in a system. Internet marketers and webmasters are able to provide cheap services that will ensure your leads are contacted immediately with the information they want. Investing in such a service provider might prove helpful for you.
4. Customer Service Representatives: to be successful on the internet requires that you have swift sales representatives. Delays in responding to emails or calls can cost you potential sales. You should make sure that all the leads that have signed up are contacted either by calling or through email.
Solution: enhance your sales skills and response time. The most effective way is to call every lead you get immediately.


The author is the CEO of simanmarketing, a company dedicated in providing high quality services in internet marketing and training. Register here for free tips.

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