Tips on How to Rank Higher on Google

Most businesses in Kenya are now taking their marketing wars on the internet. This has necessitated the need for higher ranking of major search engines such as Google, Yahoo, and Bing. In the first decade of the 21 century, Kenyan businesses would have boasted of having online presence by simply having a website and an email address. However, this has changed and ranking are becoming important for web traffic. Website ranking on major search engines is the major function of SEO. As a result, Google has provided some insights on how to optimize your site for search engines.

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In its webmaster guidelines, Google has established that making pages that are primarily designed for users rather than search engines is of paramount importance in ranking higher. Most webmasters who are looking for higher ranking provide different information for search engines from what they provide for the users, this is a black hat practice called cloaking in the search marketing industry. The guidelines also stipulate that the content of the webpage should be information-rich and should be clearly and accurately described.

Google also advises that every page should be reachable from at least one static text link. Clear hierarchy and text links helps the webpage to rank higher on Google. Finally, URLs should be created from keywords.

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In a nutshell, websites should have the following

1.       Pages made for users not search engines

2.       Pages content should be informational

3.       Page should be reachable from static text link

4.       URLs should be made up of keywords

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